The Italian Barbers Choice Since 1948

Founded in 1908 by his father Ludovico, Piero Martelli revolutionized shaving with the invention of Pre-Shave Cream. Initially embraced by barbers for its efficiency and modernity, it quickly gained popularity among Italians. Proraso’s mission emerged: to offer professional-quality products for a superior shave, whether at the barbershop or at home.

Throughout its history, Proraso’s laboratories have created timeless classics that marry tradition with innovation. Today, under the leadership of the fourth generation, the company remains committed to crafting emblematic products for beard shaving and care. This dedication bridges the past with the future, blending classic tradition with modern techniques and innovation. Moreover, Proraso prioritizes communication and the preservation of shaving as an art form, safeguarding its techniques and practitioners.